SIGNAGE
Here at ESSA PUNT, we design, manufacture and assemble signs, cut lettering and boxes with the option to install LED electronics for indoor and outdoor spaces.
Signage is the art of getting messages across though artistic concepts applied in designs or fonts to exponentially increase their aesthetic value.
A sign is used to attract people’s attention, which means that it’s important for it to be eye-catching and capable of transmitting messages and feelings. This is all done by creating a specific aesthetic, which could be modern, traditional, sophisticated, minimalist, etc. based on the values of the brand we are working with. Transmitting the essence and the basic idea through signage.
For signage to fulfil its purpose, there needs to be:
A balance between the meaning of the sign and the font used. In this way, we can get across the values and emotions the client wishes to express. Playing with sizes, weights and widths of the font allows us to give the sign personality.
That’s why, before designing a sign, we meet with the client to learn about their brand’s values in depth, their target market, as well as all of the information we need to define the ideal aesthetic to create.
Signage:
Maximum readability with an attractive design
The main factor we need to take into account when making a sign is readability. If the message is unreadable, it won’t reach the target audience. Therefore, it is crucial that they are able to read the sign without any problems.
When it comes to designing signs, we take into consideration:
The location of the sign
We take into consideration all aspects connected to the environment where the sign is going to be located: who will read it, where from and at what distance it will be read, light levels, etc.
Lettering design
We assess the type of font to use: serif or sans serif; bold, italics or normal; upper or lower case.
The space between each of the letters
If the letters are very close together, they will blur together depending on the perspective and it will be impossible to figure out the meaning of the sign. There needs to be a space between the letters so that they can be read.
Letter size
The bigger, the more legible. In this case, it is important to bear in mind the distance from which the content is to going be read. The signage for a shop is not the same thing as the signage for an advert on a football pitch.
Colour
Depending on what the client wants to transmit, we’ll use a specific colour palette. It’s necessary to look into the meaning of colours. There are different ways to express colours. For example, through printing, neon signs, or LED lights, etc.
Indoor and outdoor signage
Here at ESSA PUNT, we create all kind of commercial signage, both for indoor and outdoor spaces, with a wide range of material and finishes.
We work on signs made out of cast aluminium, acrylics and plastics of different types. Currently, the most common forms are acrylic and foamed PVC with sheets of different thicknesses. On these support materials, we can place both printed vinyl or digitally cut vinyl. The latter has a lot of advantages in terms of colours, refractive materials, photoluminescence and fluorescent colours.
The support on which it is going to be placed will define the type of sign to design. For indoor signage, this is a crucial aspect for companies since signs help create brand image and identity. This is a way to attract attention, with slogans or special promotions, which get the user’s attention, while also providing valuable information.
Outdoor signage is a company’s calling card. We help them to stand out and to attract new clients. In these cases, signs tend to be large and can include lights, but they must also always be in line with the company’s values.
Custom-made signage
We design, manufacture and assemble signs according to your needs.
If you are a company or an individual with a business and you want to promote your line of work, product or service, signage is the most effective way of attracting your clients and potential clients’ attention.
Here at ESSA PUNT, we create:
Large and small-scale canvas signs
Prints with which we want to impact users. They are very versatile and effective.
Wall signage
They are mainly used as decorations, to add personality to a space by putting up signs and vinyl.
Vehicle signage
Constant mobile advertising. Apart from identifying the brand the vehicle represents, it also helps to raise awareness of the business. This must be clear and precise information since it is not always legible, as the vehicle is in motion.
Large-scale signs
To make your brand image visible and attract your clients’ attention. This is a very effective way of advertising since it is a clear way of getting the message across.
Window signage
A world of possibilities. This is a very common format for decorations and corporate information. Materials such as cut or digitally printed vinyl can be used.
