
Signage is the art of getting messages across though artistic concepts applied in designs or fonts to exponentially increase their aesthetic value.
A sign is used to attract people’s attention, which means that it’s important for it to be eye-catching and capable of transmitting messages and feelings. This is all done by creating a specific aesthetic, which could be modern, traditional, sophisticated, minimalist, etc. based on the values of the brand we are working with. Transmitting the essence and the basic idea through signage.
A balance between the meaning of the sign and the font used. In this way, we can get across the values and emotions the client wishes to express. Playing with sizes, weights and widths of the font allows us to give the sign personality.
That’s why, before designing a sign, we meet with the client to learn about their brand’s values in depth, their target market, as well as all of the information we need to define the ideal aesthetic to create.
We work on signs made out of cast aluminium, acrylics and plastics of different types. Currently, the most common forms are acrylic and foamed PVC with sheets of different thicknesses. On these support materials, we can place both printed vinyl or digitally cut vinyl. The latter has a lot of advantages in terms of colours, refractive materials, photoluminescence and fluorescent colours.
The support on which it is going to be placed will define the type of sign to design. For indoor signage, this is a crucial aspect for companies since signs help create brand image and identity. This is a way to attract attention, with slogans or special promotions, which get the user’s attention, while also providing valuable information.
Outdoor signage is a company’s calling card. We help them to stand out and to attract new clients. In these cases, signs tend to be large and can include lights, but they must also always be in line with the company’s values.
If you are a company or an individual with a business and you want to promote your line of work, product or service, signage is the most effective way of attracting your clients and potential clients’ attention.
Here at ESSA PUNT, we create: