Signage is the design of indications that follow a standardised code, in order to create visual guides, commonly known as signs. In this case, it doesn’t matter where the sign is put up because anyone would be able to figure it out. It shouldn’t focus on the nature of its environment because this has no effect.
On the other hand, sign design is a discipline that is closely related to graphic design. Therefore, the environment where the sign is going to be used must be taken into consideration to adapt it to each specific situation. This is the edge that moves it away from what we understand as signage.
Here at ESSA PUNT, we create visual combinations that are adapted so that people can easily identify the access to certain services in a particular environment. What’s more, we also help to boost brand image through sign design. In any case, aesthetics plays a key role since it distinguishes a sign with personality from a generic sign.
We work on sign design based on the creation of various elements: posts, cut lettering, directories, lettered signs, on plates, supports, etc. made out of materials such as iron, methacrylate, aluminium, steel, glass, mesh, etc. and finishes such as engravings, lacquer, satin, varnish, digital printing, LED lighting systems, cut vinyl, etc.
We should always distance ourselves from any design that could lead to misinterpretations, that’s why we pay attention to the font, since it should express the message we want to get across clearly.
What’s more, lighting is also a key element in sign design. It is of the utmost importance that the final design does not have any glare since this could affect the message.
Lastly, sign design must blend into the environment, but without changing it, in other words, making the route possible by placing each of the signs in a way that doesn’t affect what’s around them.
They can also be classified in terms of the material they’re made of or where they are to be placed.
When it comes to designing and manufacturing graphic elements, here at ESSA PUNT, we take into consideration each of these criteria to ensure that they are functional and attractive and blend into the environment where they are placed.
The priority for sign design is to be understandable at a glance, without having to focus too much on the graphic elements. However, the design needs to be pleasing to users, in other words, eye-catching and pleasant.
Here at ESSA PUNT, we work on sign design from two perspectives: functionality, since all signs must be understandable for all users; and aesthetics, in order to provide added value through aesthetic variation.