{"id":9828,"date":"2023-04-20T11:00:55","date_gmt":"2023-04-20T11:00:55","guid":{"rendered":"https:\/\/essapunt.com\/project\/retolacio-exterior-i-interior-de-supermercats\/"},"modified":"2024-12-05T10:51:54","modified_gmt":"2024-12-05T10:51:54","slug":"retolacio-exterior-i-interior-de-supermercats","status":"publish","type":"project","link":"https:\/\/essapunt.com\/ca\/project\/retolacio-exterior-i-interior-de-supermercats\/","title":{"rendered":"Retolaci\u00f3 exterior i interior de supermercats"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.20.4&#8243; background_enable_color=\u00bboff\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb161deg\u00bb background_color_gradient_stops=\u00bb#0c71c3 0%|rgba(255,255,255,0) 100%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_color_gradient_start=\u00bb#0c71c3&#8243; background_color_gradient_end=\u00bbrgba(255,255,255,0)\u00bb background_image=\u00bbhttps:\/\/essapunt.com\/wp-content\/uploads\/2023\/04\/cap-rotulacion-exterior-entrada-supermercados-plusfresc-proyecto-essapunt.jpg\u00bb parallax=\u00bbon\u00bb custom_padding=\u00bb|||\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider show_divider=\u00bboff\u00bb _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb20px||20px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.21.0&#8243; text_font=\u00bb||||||||\u00bb header_font=\u00bb|700||on|||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_font_size=\u00bb60px\u00bb header_line_height=\u00bb1.1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_tablet=\u00bb48px\u00bb header_font_size_phone=\u00bb34px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>Retolaci\u00f3 exterior i interior per a supermercats<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16&#8243; custom_margin=\u00bb|||\u00bb custom_padding=\u00bb52px||30px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6InByb2plY3RfY2F0ZWdvcnkifX0=@\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe07b;||divi||400&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb24px\u00bb _builder_version=\u00bb4.16&#8243; _dynamic_attributes=\u00bbtitle\u00bb _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3&#8243; header_font_size=\u00bb18px\u00bb header_line_height=\u00bb1.1em\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbBarcelona, Lleida\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe081;||divi||400&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb24px\u00bb _builder_version=\u00bb4.20.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||40px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbPer a Evvo Retail \u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe08a;||divi||400&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb24px\u00bb _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb header_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Retolaci\u00f3, senyal\u00edstica i wayfinding per a Supermercats.<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#2b2b2b\u00bb text_font_size=\u00bb24px\u00bb header_3_text_color=\u00bb#2b2b2b\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La Identitat Corporativa aplicada en cada punt de contacte del Client per a millorar l&#8217;experi\u00e8ncia de compra i augmentar vendes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/essapunt.com\/wp-content\/uploads\/2023\/04\/rotulacion-interior-supermercados-plusfresc-proyecto-essapunt.jpg\u00bb alt=\u00bbRetolaci\u00f3 exterior i interior supermercats projectes ESSA PUNT\u00bb title_text=\u00bbrotulacion-interior-supermercados-plusfresc-proyecto-essapunt\u00bb _builder_version=\u00bb4.20.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f4f4f4&#8243; background_image=\u00bbhttps:\/\/essapunt.com\/wp-content\/uploads\/2022\/02\/fons-gris-1-sq.jpg\u00bb custom_padding=\u00bb1px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#2b2b2b\u00bb text_font_size=\u00bb20px\u00bb header_3_text_color=\u00bb#2b2b2b\u00bb custom_margin=\u00bb30px||40px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<blockquote>\n<p>El repte <a href=\"https:\/\/www.evvoretail.com\/ww3\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"Evvo Retail\">Evvo Retail<\/a> per a ESSA PUNT, era la retolaci\u00f3 dels supermercats, fabricar la senyal\u00edstica i el wayfinding de la senyalitzaci\u00f3 interior, aix\u00ed com el muntatge.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#2b2b2b\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]L&#8217;enc\u00e0rrec per a l&#8217;equip de ESSA PUNT era fabricar i muntar la Identitat Corporativa aplicada en l&#8217;exterior i l&#8217;interior dels supermercats.<\/p>\n<p><span>L&#8217;interessant d&#8217;aquest projecte, \u00e9s la varietat d&#8217;elements i materials utilitzats, aix\u00ed com les t\u00e8cniques aplicades per a cada element, tenint en compte la guia d&#8217;estil del projecte i la necessitat de cada espai.<\/span><span><\/span><\/p>\n<p>En l&#8217;exterior s&#8217;han realitzat:<\/p>\n<p>La fabricaci\u00f3 i instal\u00b7laci\u00f3, en la seva ubicaci\u00f3 final per als pintors, de les m\u00e0scares amb missatges i logotips. <\/p>\n<p>En els aparadors s&#8217;han aplicat vinils de gran format, amb la gr\u00e0fica en impressi\u00f3 digital a doble cara.<\/p>\n<p>La retolaci\u00f3 de l&#8217;entrada es compon de dos r\u00e8tols amb lletres i dissenys corporis en PVC. A les portes s&#8217;han instal\u00b7lat vinils de tall en blanc, amb la gr\u00e0fica de la marca i informaci\u00f3 d&#8217;inter\u00e8s per als clients.<\/p>\n<p>A l&#8217;interior els elements a fabricar i muntar van ser molt variats segons les necessitats de l&#8217;espai i la seva funci\u00f3:<\/p>\n<p>En diferents zones de l&#8217;establiment es poden trobar imatges evocadores amb missatges de marca, impr\u00e8s en vinils sobre l\u00e0mines de PVC.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/essapunt.com\/wp-content\/uploads\/2023\/04\/2-rotulacion-interior-supermercados-plusfresc-proyecto-essapunt.jpg\u00bb alt=\u00bbRetolaci\u00f3 exterior i interior supermercats projectes ESSA PUNT\u00bb title_text=\u00bb2-rotulacion-interior-supermercados-plusfresc-proyecto-essapunt\u00bb _builder_version=\u00bb4.20.2&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-54px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#2b2b2b\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<blockquote>\n<p>Vista de l&#8217;acc\u00e9s al supermercat amb la Identitat Corporativa aplicada i muntada.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#2b2b2b\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]Altres elements s\u00f3n de senyalitzaci\u00f3 informativa en format rod\u00f3 o cartells rectangulars.<\/p>\n<p>A ressaltar els missatges en ne\u00f3 amb protecci\u00f3 frontal de metacrilat per a zones exclusives.<\/p>\n<p>Per a identificar els lineals, s&#8217;ha optat per r\u00e8tols de lletres corp\u00f2ries lacades en color blanc sobre gris. 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El repte Evvo Retail per a ESSA PUNT, era la retolaci\u00f3 dels supermercats, fabricar la senyal\u00edstica i el wayfinding de la senyalitzaci\u00f3 interior, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9762,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[75,42,43,80,30,76],"project_tag":[],"class_list":["post-9828","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-identidad-corporativa","project_category-identitat-corporativa","project_category-retail-i-comercos","project_category-retail-y-comercio","project_category-retolacio","project_category-rotulacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retolaci\u00f3 exterior i interior de supermercats | ESSA PUNT S.<\/title>\n<meta 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