Real Club N\u00e1utico de Barcelona<\/a>, un club centenario con m\u00e1s de 140 a\u00f1os de historia, referente en el mundo de la n\u00e1utica mediterr\u00e1nea.<\/p><\/blockquote>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins||||||||\u00bb text_text_color=\u00bb#2b2b2b\u00bb text_font_size=\u00bb18px\u00bb header_font=\u00bb||||||||\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb12px||-22px||false|false\u00bb custom_padding=\u00bb||20px|\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb animation_delay=\u00bb100ms\u00bb animation_intensity_slide=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb]El encargo del RCNB<\/strong> para @ESSA PUNT<\/strong> ha sido el desarrollo del proyecto, la fabricaci\u00f3n y el montaje de la se\u00f1al\u00e9tica publicitaria exterior de los patrocinadores del Real Club N\u00e1utico de Barcelona.<\/p>\nEn ESSA PUNT hemos acompa\u00f1ado a nuestro cliente desde el inicio del proyecto, asesorando en el dise\u00f1o, los materiales m\u00e1s adecuados y la disposici\u00f3n de los elementos de se\u00f1al\u00e9tica, siguiendo la l\u00ednea gr\u00e1fica del RCNB. Bajo la supervisi\u00f3n del estudio Air Projects<\/strong>, el objetivo era maximizar la visibilidad de las marcas e integrar la se\u00f1al\u00e9tica en los pantalanes y exteriores del recinto.<\/p>\nSe ha desarrollado todo el proyecto en varias fases a partir de los requerimientos del cliente:
\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins||||||||\u00bb text_text_color=\u00bb#2b2b2b\u00bb text_font_size=\u00bb18px\u00bb header_font=\u00bb||||||||\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb24px||||false|false\u00bb custom_padding=\u00bb||20px|\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb animation_delay=\u00bb100ms\u00bb animation_intensity_slide=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb]1- Asesoramiento personalizado<\/strong> del gestor de proyectos<\/strong> y director de arte, especializado en dise\u00f1o y branding, que ha aconsejado sobre la tipolog\u00eda se\u00f1al\u00e9tica a utilizar, los materiales m\u00e1s adecuados, las dimensiones de los elementos y su disposici\u00f3n en el recinto.<\/p>\n2- Dise\u00f1o de la se\u00f1al\u00e9tica<\/strong>. A partir de la gu\u00eda de estilo del RCNB y las marcas a promocionar, nuestro dise\u00f1ador ha planteado un dise\u00f1o gr\u00e1fico, elegante y exclusivo al nivel del cliente.<\/p>\nSe ha aplicado el color azul corporativo de fondo, como elemento armonizador e integrador de los logotipos de los patrocinadores. El color blanco se ha aplicado en la tipograf\u00eda e iconos gr\u00e1ficos.<\/p>\n
Una vez creado el concepto se ha desarrollado toda la se\u00f1alizaci\u00f3n, se ha plasmado en planos y renders para que el cliente validara la propuesta y pudi\u00e9ramos pasar a fabricaci\u00f3n.<\/p>\n
La se\u00f1al\u00e9tica est\u00e1 compuesta por 4 elementos distintos: banderolas distribuidas en los pantalanes, dos tipos de t\u00f3tems y unos cubos que van instalados sobre los postes de toma el\u00e9ctrica en la entrada de cada amarre.<\/p>\n
Se ha tenido muy en cuenta la durabilidad de los materiales utilizados, debido a la proximidad del mar, como la estructura de tubo de acero inoxidable 316 marino y el aluminio lacado.<\/p>\n
Para potenciar la visibilidad de las marcas, los t\u00f3tems distribuidos por el recinto y los cubos sobre los postes el\u00e9ctricos son elementos luminosos, con sistema LED integrado.<\/p>\n
Uno de los elementos m\u00e1s visibles de noche, son los cubos luminosos situados sobre los postes el\u00e9ctricos, son cajas de aluminio que se han fresado, para albergar los logotipos de los patrocinadores en vinilo de corte trasl\u00facido que se ha aplicado sobre el metacrilato. Este sistema de fabricaci\u00f3n tambi\u00e9n se ha aplicado a los t\u00f3tems.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/essapunt.com\/wp-content\/uploads\/2024\/03\/banderola-marcas-senaletica-branding-marcas-rcnb-proyecto-essapunt.jpg\u00bb alt=\u00bbBanderola marques senyal\u00edstica br\u00e0nding RCNB projecte ESSA PUNT\u00bb title_text=\u00bbbanderola-marcas-senaletica-branding-marcas-rcnb-proyecto-essapunt\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-20px||||false|false\u00bb custom_margin_tablet=\u00bb-20px||||false|false\u00bb custom_margin_phone=\u00bb-20px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/essapunt.com\/wp-content\/uploads\/2024\/03\/cubo-marcas-senaletica-branding-marcas-rcnb-proyecto-essapunt.jpg\u00bb alt=\u00bbCub llumin\u00f3s de les marques sobre caixes el\u00e8ctriques senyal\u00edstica br\u00e0nding RCNB projecte ESSA PUNT\u00bb title_text=\u00bbcubo-marcas-senaletica-branding-marcas-rcnb-proyecto-essapunt\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/essapunt.com\/wp-content\/uploads\/2024\/03\/vista-directorio-circular-marcas-senaletica-branding-marcas-rcnb-proyecto-essapunt.jpg\u00bb alt=\u00bbT\u00f2tem circular amb les marques senyal\u00edstica br\u00e0nding RCNB projecte ESSA PUNT\u00bb title_text=\u00bbvista-directorio-circular-marcas-senaletica-branding-marcas-rcnb-proyecto-essapunt\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins||||||||\u00bb text_text_color=\u00bb#2b2b2b\u00bb text_font_size=\u00bb18px\u00bb header_font=\u00bb||||||||\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb12px||||false|false\u00bb custom_padding=\u00bb||2px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb animation_delay=\u00bb100ms\u00bb animation_intensity_slide=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
Vista del t\u00f3tem circular instalado en la columna de entrada a las oficinas del RCNB.<\/p><\/blockquote>\n
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lluminosos sobre les caixes el\u00e8ctriques\u00bb sub_title=\u00bbLes caixes el\u00e8ctriques estan situades en l’acc\u00e9s dels amarratges.\u00bb button_url_new_window=\u00bb1″ image=\u00bbhttps:\/\/essapunt.com\/wp-content\/uploads\/2024\/03\/vista-cubo-marcas-senaletica-branding-marcas-rcnb-proyecto-essapunt.jpg\u00bb image_alt=\u00bbVista dels cubs lluminosos sobre les caixes el\u00e8ctriques senyal\u00edstica br\u00e0nding RCNB projecte ESSA PUNT\u00bb image_lightbox=\u00bbon\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb background_enable_image=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/dica_divi_carouselitem][dica_divi_carouselitem title=\u00bbBanderola marques \u00bb sub_title=\u00bbEstructura de tub d’acer inoxidable 316 mar\u00ed, amb frontals d’alumini lacat a dues cares\u00bb button_url_new_window=\u00bb1″ 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Tens un projecte?<\/p>\n
[\/et_pb_text][et_pb_text content_tablet=\u00bb<\/p>\n
Comparteix-ho amb nosaltres i els nostres assessors es posaran en contacte amb tu.<\/p>\n
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Comparteix-ho amb nosaltres i els nostres assessors es posaran en contacte amb tu.<\/p>\n
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Comparteix-ho amb nosaltres i els nostres assessors es posaran en contacte amb tu.<\/p>\n
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Proyectos relacionados<\/h2>\n
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Branding promocional en la se\u00f1al\u00e9tica exterior del Real Club N\u00e1utico de BarcelonaReal Club N\u00e1utico de Barcelona, un club centenario con m\u00e1s de 140 a\u00f1os de historia, referente en el mundo de la n\u00e1utica mediterr\u00e1nea. El encargo del RCNB para @ESSA PUNT ha sido el desarrollo del proyecto, la fabricaci\u00f3n y el montaje de la se\u00f1al\u00e9tica […]<\/p>\n","protected":false},"author":1,"featured_media":12661,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[42,28],"project_tag":[],"class_list":["post-12750","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-identitat-corporativa","project_category-senyalistica"],"yoast_head":"\n
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