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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAbout\u00bb _builder_version=\u00bb4.18.0″ custom_padding=\u00bb0px||30px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ width=\u00bb100%\u00bb custom_padding=\u00bb5px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16.0″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.19.5″ text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#2b2b2b\u00bb header_2_font=\u00bb|600|||||||\u00bb header_2_font_size=\u00bb20px\u00bb header_3_font_size=\u00bb18px\u00bb header_3_line_height=\u00bb1.1em\u00bb custom_padding=\u00bb|||\u00bb custom_padding_tablet=\u00bb|40px||40px||true\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
Un camp de golf \u00e9s un entorn inigualable per a crear una experi\u00e8ncia de marca global per als jugadors i visitants.<\/p>\n
\nCada any 1,2 milions de turistes acudeixen a Espanya per a practicar l’esport del Golf, aportant 4.640 milions d’euros anuals a la ind\u00fastria, dels quals un 98,6% procedeixen d’altres pa\u00efsos de la Uni\u00f3 Europea.<\/p>\n<\/blockquote>\n
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Saps les principals premisses per a dissenyar la senyal\u00edstica i el wayfinding d’un camp de golf?<\/h2>\n
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Dissenyar pensant en l’usuari <\/strong><\/h3>\n
Dissenyar una experi\u00e8ncia global agradable, f\u00e0cil i accessible. Per a aix\u00f2, l’expert en wayfinding ha de tenir en compte l’\u00fas, les necessitats, aix\u00ed com la imatge de marca del camp de golf i els esp\u00f2nsors, integrant el disseny de tots els elements de senyal\u00edstica i publicitat.<\/p>\n
Entorn<\/strong><\/h3>\n
El camp de golf \u00e9s un entorn a l’aire lliure, en el qual la senyal\u00edstica exterior ha de complir la seva funci\u00f3 d’informaci\u00f3, ubicaci\u00f3, direcci\u00f3, organitzaci\u00f3, seguretat i promoci\u00f3. Els materials dels elements han de ser perdurables, resistents al clima i concordes amb les necessitats de la imatge de marca. Elements com tee de sortida, roughs i l\u00edmits, obstacles com a llacs, estanys o roques, b\u00fanquers de sorra, carrers, \u00e0rees de putting green, banderes i clots.<\/p>\n
Integrar la Identitat Corporativa<\/strong><\/h3>\n
El joc del Golf i les dimensions del camp, permeten crear un vincle amb els jugadors i visitants, un espai ideal de promoci\u00f3 i creaci\u00f3 de marca. En la senyalitzaci\u00f3 permanent, \u00e9s important integrar la imatge de marca en els elements de senyal\u00edstica d’una manera discreta, prioritzant l’\u00fas i transmetent la identitat corporativa sense distorsionar l’experi\u00e8ncia de l’usuari. En els esdeveniments o tornejos espec\u00edfics, \u00e9s crucial aconseguir un gran impacte i difusi\u00f3 dels esp\u00f2nsors, aplicant la marca en t\u00f2tems, banderoles, lones de petit i gran format, senyals o mon\u00f2lits.<\/p>\n
La fabricaci\u00f3 i el muntatge<\/strong><\/h3>\n
L’execuci\u00f3 del projecte, tenint en compte els requeriments del disseny i el correcte muntatge en la seva ubicaci\u00f3 final, asseguren el seu \u00e8xit.<\/p>\n
Per a veure tot el que ESSA PUNT<\/strong> pot fer per la teva marca en un camp de golf, visita els nostres serveis de Senyal\u00edstica<\/a> o el projecte de Wayfinding<\/a> per a Argentario Resort a Le Piane, La Toscana (It\u00e0lia).<\/span><\/p>\n
[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/essapunt.com\/wp-content\/uploads\/2023\/02\/plano-diseno-senaletica-y-wayfinding-campo-golf-proyecto-essa-punt-1.jpg\u00bb alt=\u00bbPla dissenyo Senyal\u00edstica i Wayfinding Golf projecte ESSA PUNT\u00bb title_text=\u00bbplano-diseno-senaletica-y-wayfinding-campo-golf-proyecto-essa-punt\u00bb _builder_version=\u00bb4.19.5″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.19.5″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f9f9f9″ custom_margin=\u00bb-23px|||||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
Pla del proc\u00e9s de disseny del *wayfinding i la senyal\u00edstica per al Golf Argentario Resort.<\/p>\n
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El repte de fabricar l’experi\u00e8ncia de marca en un camp de golf exclusiuUn camp de golf \u00e9s un entorn inigualable per a crear una experi\u00e8ncia de marca global per als jugadors i visitants. Cada any 1,2 milions de turistes acudeixen a Espanya per a practicar l’esport del Golf, aportant 4.640 milions d’euros anuals a la […]<\/p>\n","protected":false},"author":1,"featured_media":8526,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[88,105,106],"tags":[],"class_list":["post-8811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essa-punt","category-senyalistica","category-wayfinding-ca"],"yoast_head":"\n
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