{"id":21140,"date":"2026-10-21T10:11:33","date_gmt":"2026-10-21T10:11:33","guid":{"rendered":"https:\/\/essapunt.com\/?p=21140"},"modified":"2026-10-21T10:32:34","modified_gmt":"2026-10-21T10:32:34","slug":"dissenyar-es-imaginar-fabricar-be-es-fer-ho-possible","status":"publish","type":"post","link":"https:\/\/essapunt.com\/ca\/dissenyar-es-imaginar-fabricar-be-es-fer-ho-possible\/","title":{"rendered":"Dissenyar \u00e9s imaginar. Fabricar b\u00e9 \u00e9s fer-ho possible"},"content":{"rendered":"

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Aquesta Barcelona Design Week, parlem del vincle entre dissenyador i fabricant.<\/b><\/h2>\n

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Qualsevol dissenyador ho ha viscut alguna vegada. Passes setmanes afinant un projecte, tries cada material, cada color, cada proporci\u00f3\u2026 i quan veus el resultat instal\u00b7lat, alguna cosa no quadra. Un acabat que no \u00e9s el que havies demanat, una tipografia que ha perdut finor, una llum que no fa el que havia de fer.<\/p>\n

Gaireb\u00e9 mai no \u00e9s per mala fe. Sol passar perqu\u00e8 entre la idea i la pe\u00e7a hi ha un fabricant que no ha ent\u00e8s del tot el que els dissenyadors tenien al cap.<\/p>\n

Aquests dies Barcelona torna a omplir-se de disseny amb la Barcelona Design Week, i ens sembla un bon moment per parlar-ne: de la import\u00e0ncia que qui fabrica s\u00e0piga escoltar qui dissenya.<\/p>\n

Entendre el disseny abans de fabricar-lo<\/strong><\/h2>\n

Per a nosaltres, tot comen\u00e7a per escoltar. Volem saber qu\u00e8 vols transmetre i qu\u00e8 fa especial la teva proposta abans de pensar com fabricar-la. Un pl\u00e0nol ens diu com \u00e9s una pe\u00e7a; la conversa amb l’estudi ens diu per qu\u00e8 \u00e9s aix\u00ed.<\/p>\n

Ho vam viure a la nova seu del Consolat General d’It\u00e0lia a Barcelona<\/a>. La Granja Design<\/a> havia ideat un espai c\u00e0lid i proper, ple de refer\u00e8ncies a la cultura italiana, perqu\u00e8 qualsevol visitant s’hi sent\u00eds com a casa. La nostra feina era que aquesta intenci\u00f3 es not\u00e9s en cada pe\u00e7a, des dels grans retrats impresos sobre fusta fins a l’\u00faltim r\u00e8tol.<\/p>\n

Un sol interlocutor, de la idea a la instal\u00b7laci\u00f3<\/strong><\/h2>\n

Quan un projecte passa per moltes mans, \u00e9s f\u00e0cil que alguna cosa es perdi pel cam\u00ed. Per aix\u00f2 treballem amb projectes clau en m\u00e0: un \u00fanic equip que acompanya l’estudi des del desenvolupament fins al muntatge i respon de cada detall.<\/p>\n

Al Consolat ens vam encarregar de tota la retolaci\u00f3, la senyalitzaci\u00f3 i el wayfinding de la seu. Per a La Granja Design, aix\u00f2 va voler dir tenir un partner que entenia el projecte tan b\u00e9 com ells i poder centrar-se en la part creativa sabent que l’execuci\u00f3 era en bones mans.<\/p>\n

Les nostres solucions<\/strong><\/h2>\n

Treballem amb estudis de disseny, interioristes, arquitectes i marques de sectors molt diferents. Cadascun t\u00e9 el seu llenguatge i les seves exig\u00e8ncies:<\/p>\n

Identitat corporativa<\/a>.<\/strong> Traslladem la imatge d’una marca a l’espai f\u00edsic, respectant la guia d’estil en cada r\u00e8tol, cada element i cada acabat.<\/p>\n

Comer\u00e7 i retail<\/a>.<\/strong> Fa\u00e7anes, r\u00e8tols i interiors que ajuden que una botiga es reconegui a primer cop d’ull i es recordi.<\/p>\n

Hotels i hospitality<\/a>.<\/strong> Senyal\u00e8tica, wayfinding i retolaci\u00f3 que acompanyen l’hoste i formen part de la seva experi\u00e8ncia, com al resort Pola Giverola o al WeCamp de Cabo de Gata.<\/p>\n

Museus i exposicions<\/a>.<\/strong> Espais expositius i instal\u00b7lacions temporals on cada pe\u00e7a ha d’estar a l’altura del que s’exposa. Al Port Ol\u00edmpic de Barcelona, per exemple, vam dissenyar i fabricar les estructures que acullen les exposicions fotogr\u00e0fiques a l’aire lliure.<\/p>\n

Ind\u00fastria i oficines<\/a>.<\/strong> Senyal\u00e8tica i retolaci\u00f3 per a espais de treball i institucions, on la claredat i la imatge van de bracet, com a la seu del Consolat Itali\u00e0.<\/p>\n

Projectes singulars<\/a>.<\/strong> Aquelles peces que no encaixen en cap categoria i que, precisament per aix\u00f2, s\u00f3n les que m\u00e9s ens agraden.<\/p>\n

Tens un projecte entre mans?<\/strong><\/h2>\n

Fa 40 anys que convertim idees en peces reals, i si una cosa hem apr\u00e8s \u00e9s que els millors resultats arriben quan dissenyador i fabricant treballen en el mateix equip.<\/p>\n

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\n

Si ets dissenyador, interiorista o portes un estudi creatiu, explica’ns el teu projecte<\/a>. Ens encantar\u00e0 ajudar-te perqu\u00e8 arribi a la realitat tal com l’has imaginat.<\/strong><\/p>\n<\/blockquote>\n

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Aquesta Barcelona Design Week, parlem del vincle entre dissenyador i fabricant.Qualsevol dissenyador ho ha viscut alguna vegada. Passes setmanes afinant un projecte, tries cada material, cada color, cada proporci\u00f3\u2026 i quan veus el resultat instal\u00b7lat, alguna cosa no quadra. Un acabat que no \u00e9s el que havies demanat, una tipografia que ha perdut finor, una […]<\/p>\n","protected":false},"author":1,"featured_media":5879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[88,100,39],"tags":[],"class_list":["post-21140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essa-punt","category-retolacio-ca","category-senyalitzacio"],"yoast_head":"\nDissenyar \u00e9s imaginar. 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